Different Ways Consumers Consumed Business/Financial/Economic/Investment News

 

Financial & Investment News Consumption by Affluent ConsumersAs this slide highlights, about one sixth (16%) of the 235 million adults in the United States report that they have seen or read business/financial/economic/investment news in the past 30 days. Among all adults, television and magazines are “tied” as the platforms that reach the most adults for this category of news. Tied in the bottom position are the digital platforms for watching this type of news—computers, tablets and smartphones. Those who read this category are somewhat more oriented towards consuming it on their computers.

As household income increases, adults who report consuming these news feeds increases slightly. Overall, television and magazines remain the number one platform for the $75,000+ $250,000+ and $500,000+ groups as their means of obtaining this category of news.

 

To learn more about these four consumer groups and their media and communications behaviors, you may wish to review the recent presentation of which this slide was a part: