Our mission is to get beyond the data. We deliver context and insights to help you understand your marketplace, plan your strategies, and formulate your tactics.
The Shullman Research Center (SRC) is a full-service marketing research, media research, and consulting organization that focuses on American luxury, affluent, and wealthy consumers compared with mainstream consumers. It was founded at the urging of senior executives in the luxury, affluent, and high-net-worth categories, who told us that what they were not able to obtain — and what we now provide — is actionable intelligence, insights and data about these three very valuable market places as well as advice about the attitudes and behaviors of these invaluable consumers compared to mass-market consumers. Recently at the request of a number of marketing leaders, we are now also focusing on CSR and ESG, topics of great interest to many brands.
We bring our expertise to our clients’ challenges, and we go beyond the aphorisms to identify trends that explain — in both strategic and tactical ways — the dynamics that will lead to success.
Among SRC’s offerings is the Shullman Luxury, Affluence, and Wealth Pulse, the most comprehensive and authoritative source of insights about these key markets. This study focuses on the current thinking and future plans of America’s luxury, affluent, and high-net-worth consumers compared with mainstream consumers, as well as their perspectives on current events and their shopping, buying, and media platform behaviors.
For organizations needing to understand more about market trends and developments, we deliver focused insights about how their markets are changing and what’s required to address their customers’ and prospects’ needs.
We design and execute syndicated and customized research studies — both market and media research, both qualitative and quantitative — that deliver the insights, data, and advice that clients need in order to address their challenges and explore their opportunities.
Our team has the relevant expertise to design, conduct, and deliver consulting and advisory engagements to meet our clients’ strategic, tactical, and story-telling needs, enabling them to address their short- and longer-term challenges.
We can help with one of the major challenges organizations face today: training staff to interact with customers and prospects appropriately in a rapidly changing marketplace.
Bob Shullman is Founder and Chief Executive Officer at The Shullman Research Center, an insights and consulting organization that focuses on both the consumer and B2B marketplaces. He has years of practical business experience in leadership, marketing and media research consulting, as well as in strategic planning and execution roles.
His wealth of experience has focused on business and brand strategy and equity, consumer feedback studies and surveys (i.e., client’s challenges regarding service quality, customer satisfaction, customer loyalty, customer experiences, brand satisfaction, competitive satisfaction, etc.), luxury/affluence and wealth as well as on the media and advertising research arenas. He has conducted thousands of consulting and research studies among both consumers and business executives; primarily, in six business areas: customer feedback studies and surveys, the luxury and affluent markets, financial and wealth services, retailing, consumer media and communication channels, as well as B2B media and entertainment.
Prior to launching The Shullman Research Center, Bob held senior leadership positions with several leading marketing research and consulting firms including most recently one of the major syndicated research firms, Ipsos Mendelsohn, where he was its CEO and spent four years transforming The Mendelsohn Affluent Survey into a consumer insights tool as well as the leading media-planning tool in the upscale markets.
He also worked at the American Express Company for ten years in senior leadership positions in its travel-related businesses as well as its investment management and insurance subsidiaries. Bob speaks extensively at conferences and symposia about luxury and affluence issues as well as on marketing, business, and research topics in the U.S. and abroad.
Bob also advises organizations regarding the ins and outs of the surveying processes and how to use the insights they obtain. He has been featured on CNBC, Fox Business and Bloomberg focusing on the American luxury and affluent marketplaces and competitive marketing issues. Bob also authors columns and articles for Luxury Daily, Ad Age, Adweek, Admap, MediaPost, and Barron’s while also appearing on Bloomberg Radio and WSJ.com and other media platforms.
For many years Bob has been a member of the Marketing Research and Advertising Research Councils, two prestigious organizations in the research and surveying arenas. Bob currently is currently serving as an Industry Advisory Board Member for NC State University’s Global Luxury and Management Master Degree Program.
As far as Bob’s educational background is concerned, he holds a BA from Georgetown University in American History and an MBA in marketing from NYU’s Stern School of Business where he also completed the majority of the course work for a PhD in finance. He also continues to be involved at the high school from which he graduated, Regis High School in NYC.
Bob Shullman has been a trusted marketing and strategy advisor for our family for many years. He did some valuable in-depth surveys when we were considering having a second store in Greenwich, which indeed motivated us even more to come to a resolution to merge our family business with Richards in 1995. His next major contribution was a similar study for ten + stores similar to ours that cater to luxury customers in their markets (family owned, high end) in cities across the United States. These are part of a group called the Forum Group in which our stores are members. I know that the owners of these stores were extremely pleased with Bob’s work in this multi-store, benchmarking study. From time to time, Bob has also undertaken some ad hoc studies for us that have provided us with additional insights into selected topics. Most recently, Bob conducted a study regarding the opportunities we have for growing our women’s businesses at our Marsh’s store on Long Island and our Wilkes Bashford stores in Northern California.
Mitchells Family of Stores/
Author of Hug Your Customers
The worlds of luxury, affluence and wealth are very often complex places to navigate, but Bob Shullman’s insightful research and analysis brings a brilliant clarity to the challenge, empowering marketers, agencies and media alike to apply Bob’s knowledge and experiences to the bottom line. When it comes to Bob, the word “guru” absolutely applies.
Founder & Chairman,
The Luxury Marketing Council
Bob Shullman has been an invaluable resource for our firm, Construction Data Company, for over ten years. His insights into our customers’ behavior, his ability to properly construct and analyze behavioral data, his perceptions and analysis of our competition have all been significant leverage points for us. I plan on continuing to work with Bob over the upcoming years, frequently.
L. William Black
Construction Data Company.