Our mission is to get beyond the data. We deliver context and insights to help you understand your marketplace, plan your strategies, and formulate your tactics.
The Shullman Research Center (SRC) is a full-service marketing research, media research, and consulting organization that focuses on luxury, affluent, and wealthy consumers compared with mainstream consumers. It was founded at the urging of senior executives in the luxury, affluent, and high-net-worth categories, who told us that what they were not able to obtain — and what we now provide — is actionable insights and data as about these three very valuable market place well as advice about the attitudes and behaviors of these invaluable consumers compared to mass-market consumers. We bring our expertise to our clients’ challenges, and we go beyond the aphorisms to identify trends that explain — in both strategic and tactical ways — the dynamics that will lead to success.
Among SRC’s initial offerings is the Shullman Luxury, Affluence, and Wealth Pulse, the most comprehensive and authoritative source of insights about these key markets. This ongoing study focuses on the current thinking and future plans of America’s luxury, affluent, and high-net-worth consumers compared with mainstream consumers, as well as their perspectives on current events and their shopping, buying, and media platform behaviors.
For organizations needing to understand more about market trends and developments, we deliver focused insights about how their markets are changing and what’s required to address their customers’ and prospects’ needs.
We design and execute syndicated and customized research studies — both market and media research, both qualitative and quantitative — that deliver the insights, data, and advice that clients need in order to address their challenges and explore their opportunities.
Our team has the relevant expertise to design, conduct, and deliver consulting and advisory engagements to meet our clients’ strategic, tactical, and story-telling needs, enabling them to address their short- and longer-term challenges.
We can help with one of the major challenges organizations face today: training staff to interact with customers and prospects appropriately in a rapidly changing marketplace.
Bob Shullman founded the Shullman Research Center (SRC) in 2012 to provide insights, research, consulting, and training for organizations interested in upscale America — the luxury, affluence, and wealth marketplaces. Working with advertisers, agencies, and media brands, the SRC also focuses on how upscale marketplaces relate to mainstream America and its many millions of consumers. SRC’s services inform these organizations about how their marketplaces are rapidly changing and what they should consider doing to address their customers’ and prospects’ needs. Bob’s wealth of experience has focused on:
- Brand strategy and equity issues;
- Product and service development;
- Customer/employee satisfaction and loyalty related issues;
- The media and advertising research arenas.
He has conducted thousands of insights, research, and consulting projects, primarily in the following business areas:
- The luxury and affluent markets;
- The mainstream markets;
- Financial and wealth services;
- Media and entertainment;
- Customer and employee feedback.
Before founding SRC, Bob was with Monroe Mendelsohn Research for over ten years in senior executive roles, then became its CEO and President when Ipsos acquired the company in 2008. Working with his team as well as hundreds of clients, he transformed the Mendelsohn Affluent Survey from a media planning survey into both an insights- and media-oriented syndicated program that delivered significantly more robust measures to its hundreds of subscribers and thousands of users around the globe. Notably, he created the Mendelsohn Advisory Council, which advised his team as he made improvements to the survey. He also launched the Affluent Barometer, initiated the publication of informative white papers, and hosted many webinars and presentations on topics of interest to the program’s subscribers.
Acknowledged as a thought leader and expert in the areas of luxury, affluence, and wealth as well as mainstream America, Bob has been a featured speaker at many industry events over the years including Luxury Daily’s series of conferences, Luxury Interactive, the Conference Board’s Insights Conference, and the Print and Digital Research Forum. Focusing on the American upscale marketplaces, he has been interviewed on CNBC’s Squawk on the Street and Fox Business News, and has written articles for Barron’s, The Wall Street Journal, Luxury Daily, Ad Age, Adweek, MediaPost, AdMap, and many other business and trade news brands. He has also made guest appearances on Bloomberg Radio and WSJ.com. Bob is a long-standing member of the Marketing Research Council and the Advertising Research Council, as well as NC State University’s Global Luxury Management Program’s Industry Advisory Board.
Bob holds a BA from Georgetown University in American History and an MBA in marketing from NYU’s Stern School of Business, where he also completed much of the course-work for a PhD in finance.
Bob Shullman has been a trusted marketing and strategy advisor for our family for many years. He did some valuable in-depth surveys when we were considering having a second store in Greenwich, which indeed motivated us even more to come to a resolution to merge our family business with Richards in 1995. His next major contribution was a similar study for ten + stores similar to ours that cater to luxury customers in their markets (family owned, high end) in cities across the United States. These are part of a group called the Forum Group in which our stores are members. I know that the owners of these stores were extremely pleased with Bob’s work in this multi-store, benchmarking study. From time to time, Bob has also undertaken some ad hoc studies for us that have provided us with additional insights into selected topics. Most recently, Bob conducted a study regarding the opportunities we have for growing our women’s businesses at our Marsh’s store on Long Island and our Wilkes Bashford stores in Northern California.
Mitchells Family of Stores/
Author of Hug Your Customers
The worlds of luxury, affluence and wealth are very often complex places to navigate, but Bob Shullman’s insightful research and analysis brings a brilliant clarity to the challenge, empowering marketers, agencies and media alike to apply Bob’s knowledge and experiences to the bottom line. When it comes to Bob, the word “guru” absolutely applies.
Founder & Chairman,
The Luxury Marketing Council
Bob Shullman has been an invaluable resource for our firm, Construction Data Company, for over ten years. His insights into our customers’ behavior, his ability to properly construct and analyze behavioral data, his perceptions and analysis of our competition have all been significant leverage points for us. I plan on continuing to work with Bob over the upcoming years, frequently.
L. William Black
Construction Data Company.