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How different are the consumers that make up the three overlapping market segments (i.e., luxury buyers, the affluent and the wealthy) that constitute today’s “upscale” marketplace? This Insights Bundle brief, explores some of the differences among the three upscale segments that include 114 million American adults, their lifestyle, psychographic and media consumption.

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How different are the consumers that make up the "luxury buyers", "affluent" and "wealthy" market segments that constitute today’s “upscale” marketplace? This Insights brief, part 2 of our two part series, explores the lifestyle, psychographic and media consumption differences among these three, overlapping market segments that encompass 114 million American adults.

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How different are the consumers who make up the three overlapping segments that constitute the upscale market? How do luxury buyers compare with affluent consumers and wealthy consumers? This Insights brief, the first of a two part series, explores some of the differences among the three upscale segments that include 114 million American adults.

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This Insights brief looks at differences across generations of wealthy Americans by their demographics, financial goals, current concerns and their luxury buying habits.

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This Insights brief delivers our current update regarding Amazon, a topic that continues to be noted prominently in the business news.

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This Insights brief explores:

  • How do consumers shop?
  • Where do consumers shop?
  • To what extent are consumers currently involved with Amazon?

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This Insights brief explores:

  • How do the three main affluent generations shop; i.e., search for what they want to buy and then actually buy it?
  • What are the top 25 stores at which they shop?
cat: Affluence, Retail

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This Insights brief explores:

  • How do the three main affluent generations describe "luxury" in their own words?
  • What is the #1 "luxury" brand in the world according to these generations?

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This Insights brief explores:

  • How do affluent consumers describe "luxury" in their own words?
  • What is the #1 "luxury" brand in the world according to affluent consumers?
  • Do these descriptions of "luxury" and the #1 "luxury" brands differ by gender?

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