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This Insights brief reviews 22 descriptions of luxury as seen through the eyes of four market segments: all luxury buyers, and Millennial, Gen-Xer, and Boomer luxury buyers. Their descriptions of luxury differ markedly, as is shown in the brief’s nine exhibits that include six word clouds of the top luxury themes segmented by the generations.

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This brief reviews thirty descriptions of luxury as seen through the eyes of five market segments: the average American adult, three upscale segments, and luxury buyers. These descriptions of luxury differ markedly, as is shown through five word clouds of the top twenty luxury themes within each segment.

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This Insights brief, Looking Towards 2017: A Reality Check Regarding the Luxury Marketplace, takes a deep dive into which American consumers are actually buying luxuries and provides a multi-dimensional look at America’s luxury buyers simultaneously by their household incomes and the generations to which they belong.

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This special Insights bundle includes all three of these Insights Briefs at a reduced price.
Generation Gaps Among the Wealthy
The Generation Gaps When Communicating with Millionaires
The Generation Gaps When Communicating with Millionaires: Part 2

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This Insights brief, The Generation Gaps When Communicating with Millionaires: Part 2, builds upon the prior two briefs and completes our Millionaire Trilogy, delivering current insights about how America's wealthy consumers compare with average Americans in the way they spend their leisure time and in their key attitudes about how they live their lives.

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This Insights brief builds upon last brief and delivers our current insights regarding how America’s wealthy consumers differ from the average American adult in the way they communicate with other consumers and how they view and hear marketers’ messages and advertising.

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This Insights brief looks at differences across generations of wealthy Americans by their demographics, financial goals, current concerns and their luxury buying habits.

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This Insights brief focuses on important demographic characteristics of the Millennials as a whole compared with the older generations and reports on their concerns and financial goals.

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This Insights brief explores the three main affluent generations' travel plans for the upcoming 12 months.

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