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How different are the consumers that make up the three overlapping market segments (i.e., luxury buyers, the affluent and the wealthy) that constitute today’s “upscale” marketplace? This Insights Bundle brief, explores some of the differences among the three upscale segments that include 114 million American adults, their lifestyle, psychographic and media consumption.

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How different are the consumers that make up the "luxury buyers", "affluent" and "wealthy" market segments that constitute today’s “upscale” marketplace? This Insights brief, part 2 of our two part series, explores the lifestyle, psychographic and media consumption differences among these three, overlapping market segments that encompass 114 million American adults.

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How different are the consumers who make up the three overlapping segments that constitute the upscale market? How do luxury buyers compare with affluent consumers and wealthy consumers? This Insights brief, the first of a two part series, explores some of the differences among the three upscale segments that include 114 million American adults.

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This Insights brief reviews 28 descriptions of luxury as seen through the eyes of three market segments: all luxury buyers, and male and female luxury buyers. Their descriptions of luxury differ markedly, as is shown in the brief’s four word clouds of the top luxury themes segmented by men and women.

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This Insights brief reviews 22 descriptions of luxury as seen through the eyes of four market segments: all luxury buyers, and Millennial, Gen-Xer, and Boomer luxury buyers. Their descriptions of luxury differ markedly, as is shown in the brief’s nine exhibits that include six word clouds of the top luxury themes segmented by the generations.

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This brief reviews thirty descriptions of luxury as seen through the eyes of five market segments: the average American adult, three upscale segments, and luxury buyers. These descriptions of luxury differ markedly, as is shown through five word clouds of the top twenty luxury themes within each segment.

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This Insights brief, Looking Towards 2017: A Reality Check Regarding the Luxury Marketplace, takes a deep dive into which American consumers are actually buying luxuries and provides a multi-dimensional look at America’s luxury buyers simultaneously by their household incomes and the generations to which they belong.

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This special Insights bundle includes all three of these Insights Briefs at a reduced price.
Generation Gaps Among the Wealthy
The Generation Gaps When Communicating with Millionaires
The Generation Gaps When Communicating with Millionaires: Part 2

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This Insights brief delivers our current update regarding Amazon, a topic that continues to be noted prominently in the business news.

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This Insights brief focuses on the similarities and differences between men and women demographically and what their current concerns and financial goals include, as well as their likelihood of purchasing luxury products and services.

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