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This Insights brief delivers our current update regarding Amazon, a topic that continues to be noted prominently in the business news.

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This Insights brief focuses on platforms where advertising was seen or heard among two market segments: the majority who ranked sight as their most important sense, and the minority who selected one of the other four senses as "most important."

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This Insights brief explores:

  • How do the three main affluent generations shop; i.e., search for what they want to buy and then actually buy it?
  • What are the top 25 stores at which they shop?
cat: Affluence, Retail

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