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How different are the consumers that make up the three overlapping market segments (i.e., luxury buyers, the affluent and the wealthy) that constitute today’s “upscale” marketplace? This Insights Bundle brief, explores some of the differences among the three upscale segments that include 114 million American adults, their lifestyle, psychographic and media consumption.

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How different are the consumers that make up the "luxury buyers", "affluent" and "wealthy" market segments that constitute today’s “upscale” marketplace? This Insights brief, part 2 of our two part series, explores the lifestyle, psychographic and media consumption differences among these three, overlapping market segments that encompass 114 million American adults.

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How different are the consumers who make up the three overlapping segments that constitute the upscale market? How do luxury buyers compare with affluent consumers and wealthy consumers? This Insights brief, the first of a two part series, explores some of the differences among the three upscale segments that include 114 million American adults.

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This Insights brief, Looking Towards 2017: A Reality Check Regarding the Luxury Marketplace, takes a deep dive into which American consumers are actually buying luxuries and provides a multi-dimensional look at America’s luxury buyers simultaneously by their household incomes and the generations to which they belong.

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This special Insights bundle includes all three of these Insights Briefs at a reduced price.
Generation Gaps Among the Wealthy
The Generation Gaps When Communicating with Millionaires
The Generation Gaps When Communicating with Millionaires: Part 2

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This Insights brief, The Generation Gaps When Communicating with Millionaires: Part 2, builds upon the prior two briefs and completes our Millionaire Trilogy, delivering current insights about how America's wealthy consumers compare with average Americans in the way they spend their leisure time and in their key attitudes about how they live their lives.

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This Insights brief builds upon last brief and delivers our current insights regarding how America’s wealthy consumers differ from the average American adult in the way they communicate with other consumers and how they view and hear marketers’ messages and advertising.

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This Insights brief looks at differences across generations of wealthy Americans by their demographics, financial goals, current concerns and their luxury buying habits.

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This Insights brief explores: Who are the purchasers of the seven luxury "super-categories" we measure according to three "top of the line" household-income and wealth target groups that advertisers, agencies, and media brands tend to use?

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