September 2016
Generation Gaps Among the Wealthy
This month’s Insights brief looks at differences across generations of wealthy Americans.
READ MOREJuly 2016
Is Amazon Coming Into Its Prime?
This month’s Insights brief delivers our current update regarding Amazon, a topic that continues to be noted prominently in the business news.
READ MOREMay 2016
Men and Women — Different in Many Ways Including the Luxuries They Buy
This Insights brief focuses on the similarities and differences between men and women demographically and what their current concerns and financial goals include, as well as their likelihood of purchasing luxury products and services.
READ MOREApril 2016
Segmenting Shoppers in an Evolving Omnichannel Marketplace
This Insights brief explores:
- How do consumers shop?
- Where do consumers shop?
- To what extent are consumers currently involved with Amazon?
March 2016
The Generational Paradox
This Insights brief focuses on important demographic characteristics of the Millennials as a whole compared with the older generations and reports on their concerns and financial goals.
READ MOREFebruary 2016
The Millennial Generation — Different in Many Ways
This Insights brief focuses on adult Millennials (ages 18 to 34) and details who they are demographically and what their concerns and financial goals currently include.
READ MOREJanuary 2016
Changes in Luxury Buying Patterns from 2014 to 2015
This Insights brief focuses on the buyers of luxury products and services during 2014 and 2015 and describes how the market has changed over the course of a year.
READ MOREDecember 2015
The Five Senses —Part 2: 25 Advertising Platforms’ Reach and Engagement Levels
This Insights brief focuses on platforms where advertising was seen or heard among two market segments: the majority who ranked sight as their most important sense, and the minority who selected one of the other four senses as "most important."
READ MORENovember 2015
Attn: Marketers and Media: Come to Your Senses… All Five of Them!
This Insights brief explores how consumers responded to the following question: "Of the five senses that most people use in everyday life, please rank your own senses in order of their importance to you."
READ MOREOctober 2015
Millennials Lead the Way on Holiday Season Luxury Buying Plans
This Insights brief explores: Who are the consumers who are planning to buy luxury holiday gifts segmented by generation? cat. Lux, Mill
READ MORESeptember 2015
What Are Luxury Buyers Planning to Buy This Holiday Season?
This Insights brief explores: • Who are the consumers who are planning to buy luxury holiday gifts? • When will consumers start to shop for their luxury gifts? • Who are those shoppers? • What will they buy, etc.?
READ MOREAugust 2015
Amazon.com Today Vis-à-vis Luxury
This Insights brief explores: Who are the consumers who reported they made one or more purchases from Amazon during the past 12 months? It also demonstrates Amazon's current penetration into the luxury and affluent marketplaces. cat. Lux, Affluence
READ MOREJuly 2015
Luxury Purchasers Part 3: What Do Extremely High-Income and Wealthy Consumers Buy?
This Insights brief explores: Who are the purchasers of the seven luxury "super-categories" we measure according to three "top of the line" household-income and wealth target groups that advertisers, agencies, and media brands tend to use?
READ MOREJune 2015
Luxury Purchasers: Who Are They and What Are Their Interests? Part 2
This Insights brief explores: Who are the purchasers of the seven luxury "super-categories" we measure according to three major household-income target groups that advertisers, agencies, and media brands tend to use? cat. Lux
READ MOREMay 2015
Luxury Purchasers: Who Are They and What Are Their Interests?
This Insights brief explores:
- Who are the purchasers of the seven luxury "super-categories" we measure?
- What are their interests?
- What makes them different from the average American consumer?
April 2015
Affluent Generations and Their Travel Plans
This Insights brief explores the three main affluent generations' travel plans for the upcoming 12 months.
READ MOREMarch 2015
Where The Buys Are — Shopping by the Affluent Generations
This Insights brief explores:
- How do the three main affluent generations shop; i.e., search for what they want to buy and then actually buy it?
- What are the top 25 stores at which they shop?
February 2015
Luxury Through the Eyes of the Affluent Generations
This Insights brief explores:
- How do the three main affluent generations describe "luxury" in their own words?
- What is the #1 "luxury" brand in the world according to these generations?
January 2015
Luxury Through the Eyes of the Affluent
This Insights brief explores:
- How do affluent consumers describe "luxury" in their own words?
- What is the #1 "luxury" brand in the world according to affluent consumers?
- Do these descriptions of "luxury" and the #1 "luxury" brands differ by gender?