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November 2016

This special Insights bundle includes all three of these Insights Briefs at a reduced price.
Generation Gaps Among the Wealthy
The Generation Gaps When Communicating with Millionaires
The Generation Gaps When Communicating with Millionaires: Part 2

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November 2016

This month's Insights brief, The Generation Gaps When Communicating with Millionaires: Part 2, builds upon the prior two-months' briefs and completes our Millionaire Trilogy, delivering current insights about how America's wealthy consumers compare with average Americans in the way they spend their leisure time and in their key attitudes about how they live their lives.

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October 2016

This month’s Insights brief builds upon last month’s brief and delivers our current insights regarding how America’s wealthy consumers differ from the average American adult in the way they communicate with other consumers and how they view and hear marketers’ messages and advertising.

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September 2016

This month’s Insights brief looks at differences across generations of wealthy Americans by their demographics, financial goals, current concerns and their luxury buying habits.

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July 2016

This month’s Insights brief delivers our current update regarding Amazon, a topic that continues to be noted prominently in the business news.

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May 2016

This Insights brief focuses on the similarities and differences between men and women demographically and what their current concerns and financial goals include, as well as their likelihood of purchasing luxury products and services.

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April 2016

This Insights brief explores:

  • How do consumers shop?
  • Where do consumers shop?
  • To what extent are consumers currently involved with Amazon?

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March 2016

This Insights brief focuses on important demographic characteristics of the Millennials as a whole compared with the older generations and reports on their concerns and financial goals.

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February 2016

This Insights brief focuses on adult Millennials (ages 18 to 34) and details who they are demographically and what their concerns and financial goals currently include.

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January 2016

This Insights brief focuses on the buyers of luxury products and services during 2014 and 2015 and describes how the market has changed over the course of a year.

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December 2015

This Insights brief focuses on platforms where advertising was seen or heard among two market segments: the majority who ranked sight as their most important sense, and the minority who selected one of the other four senses as "most important."

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November 2015

This Insights brief explores how consumers responded to the following question: "Of the five senses that most people use in everyday life, please rank your own senses in order of their importance to you."

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October 2015

This Insights brief explores: Who are the consumers who are planning to buy luxury holiday gifts segmented by generation? cat. Lux, Mill

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September 2015

This Insights brief explores: • Who are the consumers who are planning to buy luxury holiday gifts? • When will consumers start to shop for their luxury gifts? • Who are those shoppers? • What will they buy, etc.?

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August 2015

This Insights brief explores: Who are the consumers who reported they made one or more purchases from Amazon during the past 12 months? It also demonstrates Amazon's current penetration into the luxury and affluent marketplaces. cat. Lux, Affluence

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July 2015

This Insights brief explores: Who are the purchasers of the seven luxury "super-categories" we measure according to three "top of the line" household-income and wealth target groups that advertisers, agencies, and media brands tend to use?

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June 2015

This Insights brief explores: Who are the purchasers of the seven luxury "super-categories" we measure according to three major household-income target groups that advertisers, agencies, and media brands tend to use? cat. Lux

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May 2015

This Insights brief explores:

  • Who are the purchasers of the seven luxury "super-categories" we measure?
  • What are their interests?
  • What makes them different from the average American consumer?

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April 2015

This Insights brief explores the three main affluent generations' travel plans for the upcoming 12 months.

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March 2015

This Insights brief explores:

  • How do the three main affluent generations shop; i.e., search for what they want to buy and then actually buy it?
  • What are the top 25 stores at which they shop?
cat: Affluence, Retail

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February 2015

This Insights brief explores:

  • How do the three main affluent generations describe "luxury" in their own words?
  • What is the #1 "luxury" brand in the world according to these generations?

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January 2015

This Insights brief explores:

  • How do affluent consumers describe "luxury" in their own words?
  • What is the #1 "luxury" brand in the world according to affluent consumers?
  • Do these descriptions of "luxury" and the #1 "luxury" brands differ by gender?

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