June 2017
The Luxury, Affluent, and Wealthy Market Segments: Part 2
How different are the consumers that make up the three overlapping market segments (i.e., luxury buyers, the affluent and the wealthy) that constitute today’s “upscale” marketplace? This month’s Insights brief, part 2 of our two part series, explores the lifestyle, psychographic and media consumption differences among these three, overlapping market segments that encompass 114 million American adults.
READ MOREMay 2017
The Luxury, Affluent, and Wealthy Market Segments: Part 1
How different are the consumers who make up the three overlapping segments that constitute the upscale market? How do luxury buyers compare with affluent consumers and wealthy consumers? This month’s Insights brief, the first of a two part series, explores some of the differences profiled this month and next month among the three upscale segments that include 114 million American adults.
READ MOREApril 2017
Millennials: Their Current and Future Need for Luxury
When Millennials describe the word “luxury” in such negative terms as “expensive” and “unnecessary,” luxury marketers had better pay close attention. How do these negative connotations impact future prospects for the luxury goods and services marketplace? This month’s Insights brief reviews our exploratory study in which Millennials stated they don’t need luxuries and explained why they don’t need them.
READ MOREMarch 2017
Male and Female Luxury Buyers Are Very Different
This month’s Insights brief reviews 28 descriptions of luxury as seen through the eyes of three market segments: all luxury buyers, and male and female luxury buyers. Their descriptions of luxury differ markedly, as is shown in the brief’s four word clouds of the top luxury themes segmented by men and women.
READ MOREFebruary 2017
Luxury and Today’s Generational Challenges
This month’s Insights brief reviews 22 descriptions of luxury as seen through the eyes of four market segments: all luxury buyers, and Millennial, Gen-Xer, and Boomer luxury buyers. Their descriptions of luxury differ markedly, as is shown in the brief’s nine exhibits that include six word clouds of the top luxury themes segmented by the generations.
READ MOREJanuary 2017
Five Descriptions of Luxury — From the Consumers’ Points of View
This month’s brief reviews thirty descriptions of luxury as seen through the eyes of five market segments: the average American adult, three upscale segments, and luxury buyers. These descriptions of luxury differ markedly, as is shown through five word clouds of the top twenty luxury themes within each segment.
READ MOREDecember 2016
Looking Towards 2017: A Reality Check Regarding the Luxury Marketplace
This month’s Insights brief, Looking Towards 2017: A Reality Check Regarding the Luxury Marketplace, takes a deep dive into which American consumers are actually buying luxuries and provides a multi-dimensional look at America’s luxury buyers simultaneously by their household incomes and the generations to which they belong.
READ MORENovember 2016
Insights Bundle: The Millionaires Trilogy
This special Insights bundle includes all three of these Insights Briefs at a reduced price.
Generation Gaps Among the Wealthy
The Generation Gaps When Communicating with Millionaires
The Generation Gaps When Communicating with Millionaires: Part 2
November 2016
The Generation Gaps When Communicating with Millionaires: Part 2
This month's Insights brief, The Generation Gaps When Communicating with Millionaires: Part 2, builds upon the prior two-months' briefs and completes our Millionaire Trilogy, delivering current insights about how America's wealthy consumers compare with average Americans in the way they spend their leisure time and in their key attitudes about how they live their lives.
READ MOREOctober 2016
The Generation Gaps When Communicating with Millionaires
This month’s Insights brief builds upon last month’s brief and delivers our current insights regarding how America’s wealthy consumers differ from the average American adult in the way they communicate with other consumers and how they view and hear marketers’ messages and advertising.
READ MORESeptember 2016
Generation Gaps Among the Wealthy
This month’s Insights brief looks at differences across generations of wealthy Americans by their demographics, financial goals, current concerns and their luxury buying habits.
READ MOREJuly 2016
Is Amazon Coming Into Its Prime?
This month’s Insights brief delivers our current update regarding Amazon, a topic that continues to be noted prominently in the business news.
READ MOREMay 2016
Men and Women — Different in Many Ways Including the Luxuries They Buy
This Insights brief focuses on the similarities and differences between men and women demographically and what their current concerns and financial goals include, as well as their likelihood of purchasing luxury products and services.
READ MOREApril 2016
Segmenting Shoppers in an Evolving Omnichannel Marketplace
This Insights brief explores:
- How do consumers shop?
- Where do consumers shop?
- To what extent are consumers currently involved with Amazon?
March 2016
The Generational Paradox
This Insights brief focuses on important demographic characteristics of the Millennials as a whole compared with the older generations and reports on their concerns and financial goals.
READ MOREFebruary 2016
The Millennial Generation — Different in Many Ways
This Insights brief focuses on adult Millennials (ages 18 to 34) and details who they are demographically and what their concerns and financial goals currently include.
READ MOREJanuary 2016
Changes in Luxury Buying Patterns from 2014 to 2015
This Insights brief focuses on the buyers of luxury products and services during 2014 and 2015 and describes how the market has changed over the course of a year.
READ MOREDecember 2015
The Five Senses —Part 2: 25 Advertising Platforms’ Reach and Engagement Levels
This Insights brief focuses on platforms where advertising was seen or heard among two market segments: the majority who ranked sight as their most important sense, and the minority who selected one of the other four senses as "most important."
READ MORENovember 2015
Attn: Marketers and Media: Come to Your Senses… All Five of Them!
This Insights brief explores how consumers responded to the following question: "Of the five senses that most people use in everyday life, please rank your own senses in order of their importance to you."
READ MOREOctober 2015
Millennials Lead the Way on Holiday Season Luxury Buying Plans
This Insights brief explores: Who are the consumers who are planning to buy luxury holiday gifts segmented by generation? cat. Lux, Mill
READ MORESeptember 2015
What Are Luxury Buyers Planning to Buy This Holiday Season?
This Insights brief explores: • Who are the consumers who are planning to buy luxury holiday gifts? • When will consumers start to shop for their luxury gifts? • Who are those shoppers? • What will they buy, etc.?
READ MOREAugust 2015
Amazon.com Today Vis-à-vis Luxury
This Insights brief explores: Who are the consumers who reported they made one or more purchases from Amazon during the past 12 months? It also demonstrates Amazon's current penetration into the luxury and affluent marketplaces. cat. Lux, Affluence
READ MOREJuly 2015
Luxury Purchasers Part 3: What Do Extremely High-Income and Wealthy Consumers Buy?
This Insights brief explores: Who are the purchasers of the seven luxury "super-categories" we measure according to three "top of the line" household-income and wealth target groups that advertisers, agencies, and media brands tend to use?
READ MOREJune 2015
Luxury Purchasers: Who Are They and What Are Their Interests? Part 2
This Insights brief explores: Who are the purchasers of the seven luxury "super-categories" we measure according to three major household-income target groups that advertisers, agencies, and media brands tend to use? cat. Lux
READ MOREMay 2015
Luxury Purchasers: Who Are They and What Are Their Interests?
This Insights brief explores:
- Who are the purchasers of the seven luxury "super-categories" we measure?
- What are their interests?
- What makes them different from the average American consumer?
April 2015
Affluent Generations and Their Travel Plans
This Insights brief explores the three main affluent generations' travel plans for the upcoming 12 months.
READ MOREMarch 2015
Where The Buys Are — Shopping by the Affluent Generations
This Insights brief explores:
- How do the three main affluent generations shop; i.e., search for what they want to buy and then actually buy it?
- What are the top 25 stores at which they shop?
February 2015
Luxury Through the Eyes of the Affluent Generations
This Insights brief explores:
- How do the three main affluent generations describe "luxury" in their own words?
- What is the #1 "luxury" brand in the world according to these generations?
January 2015
Luxury Through the Eyes of the Affluent
This Insights brief explores:
- How do affluent consumers describe "luxury" in their own words?
- What is the #1 "luxury" brand in the world according to affluent consumers?
- Do these descriptions of "luxury" and the #1 "luxury" brands differ by gender?