Insights Bundle: The Luxury, Affluent and Wealthy Market Segments, Parts 1 & 2

The Luxury, Affluent and Wealthy Market Segments, Parts 1 & 2 includes the following two Insights briefs that focus on five discrete topics and includes 15 exhibits about America’s 114 million upscale consumers as compared with the average American adult:

Part 1 of the Insights brief focuses on the following two topics:

The upscale market segments:

• All luxury, affluent, and wealthy consumers
• Household incomes
• Liquid assets

The upscale market segments’ demographics:

• Gender
• Generations
• Education
• Marital status
• Principal residence

Part 2 of the Insights brief focuses on the following three topics:

The upscale market segments’ activities and psychographics:

• Top fifteen leisure and cultural activities
• Top fifteen sporting activities
• Significant psychographics

The upscale market segments and luxury:

• Luxuries bought in the past twelve months
• Amount paid for most recent luxury bought

Communicating with the upscale market segments:

• Top fifteen platforms of forty-two measured on which advertising was seen in past thirty days
• Ranks of engagement for advertising seen on top fifteen platforms of the forty-two measured based on their reach