Insights Bundle: The Luxury, Affluent and Wealthy Market Segments, Parts 1 & 2

The Luxury, Affluent and Wealthy Market Segments, Parts 1 & 2 includes the following two Insights briefs that focus on five discrete topics and includes 15 exhibits about America’s 114 million upscale consumers as compared with the average American adult:

Part 1 of the Insights brief focuses on the following two topics:

The upscale market segments:

  • All luxury, affluent, and wealthy consumers
  • Household incomes
  • Liquid assets

The upscale market segments’ demographics:

  • Gender
  • Generations
  • Education
  • Marital status
  • Principal residence

Part 2 of the Insights brief focuses on the following three topics:

The upscale market segments’ activities and psychographics:

  • Top fifteen leisure and cultural activities
  • Top fifteen sporting activities
  • Significant psychographics

The upscale market segments and luxury:

  • Luxuries bought in the past twelve months
  • Amount paid for most recent luxury bought

Communicating with the upscale market segments:

  • Top fifteen platforms of forty-two measured on which advertising was seen in past thirty days
  • Ranks of engagement for advertising seen on top fifteen platforms of the forty-two measured based on their reach

 

To purchase a copy of all the Insights briefs that constitute the bundle, including all the details and exhibits, for $399.00, please click below.

Amazon: Disruption and Innovation in the Luxury Markets

Amazon: Disruption and Innovation in the Luxury Markets
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