Insights Bundle: The Luxury, Affluent and Wealthy Market Segments, Parts 1 & 2
The Luxury, Affluent and Wealthy Market Segments, Parts 1 & 2 includes the following two Insights briefs that focus on five discrete topics and includes 15 exhibits about America’s 114 million upscale consumers as compared with the average American adult:
Part 1 of the Insights brief focuses on the following two topics:
The upscale market segments:
- All luxury, affluent, and wealthy consumers
- Household incomes
- Liquid assets
The upscale market segments’ demographics:
- Gender
- Generations
- Education
- Marital status
- Principal residence
Part 2 of the Insights brief focuses on the following three topics:
The upscale market segments’ activities and psychographics:
- Top fifteen leisure and cultural activities
- Top fifteen sporting activities
- Significant psychographics
The upscale market segments and luxury:
- Luxuries bought in the past twelve months
- Amount paid for most recent luxury bought
Communicating with the upscale market segments:
- Top fifteen platforms of forty-two measured on which advertising was seen in past thirty days
- Ranks of engagement for advertising seen on top fifteen platforms of the forty-two measured based on their reach