Insights Bundle: The Millionaires Trilogy

The Millionaire Trilogy includes the following three Insights briefs that focus on seventeen discrete topics about America’s wealthy as compared with the average American adult:

Generation Gaps Among the Wealthy: this brief focuses on the following ten topics about America’s wealthy:

  • Estimated personal liquid assets
  • Household income
  • Gender
  • Education
  • Marital status
  • Principal residence data
  • Ownership of a business
  • Twenty-one financial goals
  • Twenty-six current concerns
  • Luxury buying habits

The following four topics about America’s wealthy are highlighted in The Generation Gaps When Communicating with Millionaires Insights brief:

  • Forty-two platforms where advertising was seen or heard in past thirty days (reach)
  • Interest in advertising seen in past thirty days on specific advertising platforms (engagement)
  • Ranks of reach and engagement for specific advertising platforms
  • Twenty-eight ways of consumers’ communicating with family and friends

The following three topics about America’s wealthy are highlighted in The Generation Gaps When Communicating with Millionaires: Part 2 Insights brief:

  • Twenty-seven sports activities they plan to participate in during the next twelve months
  • Forty-seven leisure and cultural activities they plan to pursue during the next twelve months
  • Their points of view regarding sixteen life-style attitudinal statements

To purchase a copy of all the Insights briefs that constitute the bundle, including all the details and exhibits, for $500.00, please click below.

Amazon: Disruption and Innovation in the Luxury Markets

Amazon: Disruption and Innovation in the Luxury Markets
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