Insights Bundle: The Millionaires Trilogy

The Millionaire Trilogy includes the following three Insights briefs that focus on seventeen discrete topics about America’s wealthy as compared with the average American adult:

Generation Gaps Among the Wealthy: this brief focuses on the following ten topics about America’s wealthy:

• Estimated personal liquid assets
• Household income
• Gender
• Education
• Marital status
• Principal residence data
• Ownership of a business
• Twenty-one financial goals
• Twenty-six current concerns
• Luxury buying habits

The following four topics about America’s wealthy are highlighted in The Generation Gaps When Communicating with Millionaires Insights brief:

• Forty-two platforms where advertising was seen or heard in past thirty days (reach)
• Interest in advertising seen in past thirty days on specific advertising platforms (engagement)
• Ranks of reach and engagement for specific advertising platforms
• Twenty-eight ways of consumers’ communicating with family and friends

The following three topics about America’s wealthy are highlighted in The Generation Gaps When Communicating with Millionaires: Part 2 Insights brief:

• Twenty-seven sports activities they plan to participate in during the next twelve months
• Forty-seven leisure and cultural activities they plan to pursue during the next twelve months
• Their points of view regarding sixteen life-style attitudinal statements