Insights Bundle: The Millionaires Trilogy
The Millionaire Trilogy includes the following three Insights briefs that focus on seventeen discrete topics about America’s wealthy as compared with the average American adult:
Generation Gaps Among the Wealthy: this brief focuses on the following ten topics about America’s wealthy:
- Estimated personal liquid assets
- Household income
- Gender
- Education
- Marital status
- Principal residence data
- Ownership of a business
- Twenty-one financial goals
- Twenty-six current concerns
- Luxury buying habits
The following four topics about America’s wealthy are highlighted in The Generation Gaps When Communicating with Millionaires Insights brief:
- Forty-two platforms where advertising was seen or heard in past thirty days (reach)
- Interest in advertising seen in past thirty days on specific advertising platforms (engagement)
- Ranks of reach and engagement for specific advertising platforms
- Twenty-eight ways of consumers’ communicating with family and friends
The following three topics about America’s wealthy are highlighted in The Generation Gaps When Communicating with Millionaires: Part 2 Insights brief:
- Twenty-seven sports activities they plan to participate in during the next twelve months
- Forty-seven leisure and cultural activities they plan to pursue during the next twelve months
- Their points of view regarding sixteen life-style attitudinal statements
To purchase a copy of all the Insights briefs that constitute the bundle, including all the details and exhibits, for $500.00, please click below.
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