I was flattered to see a recent posting — “Where Luxury Brands Find Advertising White Space” — on another research firm’s site, that referenced my insights  about the increased attraction of advertising in movie theaters targeting the affluent…

“Serendipitously, as I was learning about Spotlight, my friend Bob Shullman, Shullman Research, published a study on the lifestyles and cultural pastimes of affluents.  It found millionaires rank movie theatres their #1 leisure and cultural pastime. Shullman’s research clearly suggests that luxury brands can make a powerful impact on their target audiences through Spotlight Cinema Networks, a unique media partner connecting luxury brands and sophisticated audiences in a distraction-free, uncluttered and uncrowded environment.”

Source:  Pam Danziger/Unity Marketing