NEWS & EVENTS

Where Luxury Brands Find Advertising White Space

Luxury brands can make a powerful impact on their target audiences through Spotlight Cinema Networks.

How to Manage Generational Differences In Building a Luxury Brand

Bob spoke at the 2nd annual Luxury Roundtable 2017: Engaging Gens X, Y & Z.

Shullman Named Among the Best of 2016

Admap piece ranked as a top pick of WARC readers.

council-sept2016

Amazon: Disruption and Innovation in the Luxury Markets

Click for a summary video of Bob's presentation, “Amazon - Twenty-One Years of Disruption: How Americans Shop.”

The American Luxury Marketplace Is Much Larger Than Many Marketers Believe

Bob spoke on Thursday, August 4, 2016 as part of the Thought Leaders in Business Series

The Secrets of “Listening” to Your Customers and Colleagues

Click to see Bob’s recent webinar.
PRESS

MediaPost/Engage:Affluent

All Affluent, Wealthy, And Luxury Consumers Are Not The Same

Investor Management Services

Technology In CRE Used To Be A Nice To Have, Now It’s Becoming A Necessity

Luxury Daily

Wealthy consumers are more likely to have graduate degrees: report

Skift.com

Men Are Spending More In The Luxury Sector Than Women, Research Shows

Hotel Marketing Support

Men Are Spending More in the Luxury Sector Than Women, Research Shows

Sourcing Journal

Lifestyle or Life Stage: Are we Misinterpreting Gen Z?

Sourcing Journal

Amazon Rising: Facing the Silicon Valley Giant’s Fashion Expansion

Alpha Calling

Millennials: Ignore Them at Your Peril

Tombstone Chamber of Commerce

How to Reach Your Audience

Luxury Daily

Millennials are understandably apathetic toward luxury

MediaPost/Engage:Affluent

Attention, Affluent Marketers: Please Watch Out For The Gap Between Millennials And Luxury

Greenwich Time

Millennials weigh in on the luxury market

LS:N Global

Luxury Habits

Mediamax Network

Building a Connection is a Luxury: Q&A on Luxury Trends

MediaPost/Engage:Affluent

Luxury, In The Words Of Female And Male Luxury Buyers

Luxury Daily

Men spend more on luxury, but shop the same amount as women

Market Research World

Luxury, In The Words Of Upscale Americans

The O Group

Q & O with Bob Shullman

MediaPost/Engage:Affluent

Luxury In The Words Of Upscale Americans

Luxury Daily

Why marketing to millennials is vital for luxury

Luxury Daily

Retailers Risk Losing Baby Boomers Clientele With Inattentive CRM

Market Research World

Luxury, In The Words Of Today’s Three Major Generations In The United States

Luxury Daily

Definition of luxury differs depending on levels of affluence

The Top Tier

Definition of luxury differs depending on levels of affluence

Luxury Daily

Amazon is 800-pound gorilla in the room that consumers love: Shullman Research

Forbes

Luxury Executives Talk About How To Get More Of Your Money

Business Insider

Fabletics expands its brick-and-mortar operations

MediaPost/Engage Affluent

It's Now 2017: Time For A Reality Check Regarding The Luxury Marketplace

Market Research World

America’s “Idle Rich” Aren’t Really So Idle After All

Luxury Daily

Luxury marketers should focus beyond the affluent: Shullman

ASPPA-net.org

Social-Izing Your Practice

Luxury Daily

Barron’s strategy to target millennials: launch new finance title

Luxury Daily

Barron's Strategy To Target Millennials: Launch New Finance Title

MediaPost/Engage Affluent

The Idle Rich Aren't Really So Idle After All ... And, Yes, Money Can Buy Happiness

Luxury Daily

Fashion Shows Prove Less Important To Affluent Millennials

Deloitte Accounting Research Tool

Moving Forward with the Commission's Disclosure Effectiveness Initiative

Pocono Record

Millennials shift shopping habits this holiday season

TheTopTier.Net

Jewelry Industry Poised To Benefit From Trump Administration: Rapaport

Luxury Daily

Facebook top channel for ad recall among millionaires: report

Market Research World

Communicating with American Millionaires – What Works?

MediaPost/Engage Affluent

The Generation Gaps When Communicating with Millionaires

Market Research World

Are All American Millionaires The Same? Absolutely Not!

Luxury Daily

Millennial Millionaires Earn Money Differently Than Prior Generations

MediaPost/Engage Affluent

If You Think All Millionaires Are The Same, Think Again

MediaPost/Engage Affluent

Affluent Should Mean Different Things To Different Marketers

MidwestHomePage.com

Four Millennial Misconceptions And Facts

DMA.org

Worlds In Collision — The Crossing of Online And Offline Data Delivery Intelligent Media

Market Research World

Looking Forward: Amazon And Today’s Affluent Marketplaces In The United States: Part 2

MediaPost/Engage Affluent

Looking Forward: Amazon And Today’s Affluent Marketplaces — Part 2

Sourcing Journal Online

Can Amazon Conquer The Luxury Market?

Luxury Daily

Amazon Maintains Market, But Counterfeiting, Discounting Prevent Luxury Entry

Market Research World

Looking Forward: Amazon And Today’s Affluent Marketplaces In The United States

MediaPost/Engage Affluent

Looking Forward: Amazon And Today’s Affluent Marketplaces

Market Research World

Mainstreamers Matter as Affluence Intersects with Luxury in the U.S.

Luxury Daily

Lower Spending Does Not Stop Brands From Highlighting Father’s Day

American Banker

Eight Illuminating Data Points On Millennials And Banking

BUSINESSINSIDER.COM

Sotheby’s Partners With eBay For High Profile Art Auction

MEDIAPOST/ENGAGE: AFFLUENT

Omnichannel Shopping Today And The Affluent Shopper 

MARKETING CHARTS.COM

Millennials’ Top Financial Goals

ADWEEK.COM

How The 5 Senses Drive Luxury Purchasing Habits

LUXURY SOCIETY

Unveiling American Luxury Shoppers’ 2015 Holiday Shopping Habits

EMARKETER

Luxury Shoppers See Fewer Ads

THE NEW YORK TIMES — WEALTH MATTERS

When Is A Lease Not A Lease? When It’s An iPhone 

TORONTO GLOBE & MAIL

The Rich Of Richface: Why So Many Women Getting Cosmetic Surgery

FORBES.COM

Millennials Are Important, But Don’t Forget The Greatest Generation: Yours 

CNBC.COM

The best Amazon customers don’t need discounts

LA TIMES

Retailers Ramping Up Holiday Hiring Efforts 

NBCNEWS.COM

Wall Street Shares Wealth, for Better or Worse

FINANCIAL TIMES

Jewellers turn to mobile gaming 

BARRONS.COM

A Survey of Millionaires

THE MOTLEY FOOL

8 Fascinating Reads 

RETAILINGTODAY.COM

Engaging Millennials Online 

THESTREET.COM

Luxury Retailers Better Brace Themselves for Amazon

HUFFINGTONPOST.COM

The Power Of Panache 

TIME – Business & Money

Millennial Shoppers: Big on Browsing, Not Splurging 

USA TODAY/MONEY SECTION

Good To Be The Boss

ELITE TRAVEL INSIDER

New Research Shows Mass Affluent “Least Satisfied” With Finances 

WALL STREET JOURNAL — Weekend Investor Section/”This Week”

“BETTER TIMES AHEAD” story on optimism/pessimism in Shullman Luxury and Affluent Monthly Pulse

AD AGE

Amazon More Popular Than Walmart Among Wealthier Americans